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Abstracts & Articles What is Public Relations and who needs PR ? What is Good & Bad PR - the basic differences between good and bad PR What to write about and include in a press release Basic rules of public relations & PR - how to please editors The basics of planning your publicity Writing a press release - tips and tools on how to write and structure a press release Where to advertise - choosing the right media for your advertising campaigns How to plan your advertising schedule Getting the best prices for advertising and advertisements Applying good Photography and photographic techniques to your press releases Finding a photographer for your press releases, brochures, advertising and promotional pieces What is a graphic designer - finding the right one for the job? Using Direct mail in your marketing mix - direct mail tips and advice Making the most of your own Mailing lists for your direct mail campaigns Buying external mailing lists or using list brokers for your direct mail campaigns Using Exhibitions & trade shows as part of your marketing & promotional mix Why Writing Press Releases is Good for SEO Using Blogs and Forums for SEO and Branding How to write a good press release	Authors & Contributers Alan Godfrey

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