Advertising On A Radio Station
Radio Advertising Costs and the choices for your campaign
There are few forms of Advertising Media that can capture the listeners attention quite like Radio Advertising.
It is a format that translates a message in a very powerful way and can now be implemented into even the most modest of advertising budgets. The associated Advertising Costs for Radio depends on the frequency and type of radio station you are advertising on. For example an advert at 9.00 am on Capital Radio London will cost you more than a similar advert covering a 20,000 listening audience in a regional area
Whichever one you choose, don't underestimate the time you'll need to come up with a good media plan and allocation of budget. The thing with media planning is that you need to look very closely at the audience of your desired media and make sure that your budget reaches the best possible listener and demographics for your money.
If your product can be sold to a national customer base, then you should probably test the water with a smaller radio station first. This will give you an idea of what you can get for your money.
For around £1500 you should get a one or two week campaign of three or four 20-30 second slots per day. You can probably negotiate a deal for the production of the audio too and most radio station have numerous contacts in this department.
Remember Radio is all about engaging the listener and coming up with a message, jingle or slogan that will push a few buttons. If your message has a very short shelf life in the mind of the audience then you can bet they'll forget the message very quickly. However, regular radio slots will boost the message significantly and you should always give your campaigns sufficient time to do their magic.
If you want to find out more, why not find resources by RAJAR (Radio Joint Audience Research) They monitor the performance of UK Radio stations and will help you to justify ad spend.
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