Magazine Advertisements
How they work, which ones to choose and the best designs to use.
Recent statistics in magazine advertising trends suggests that more and more magazines are now labelled as corporate identity vehicles and not for lead generation. However, there are still many magazines across different industries that can generate direct enquiries and excellent response rates.
magazine advertising is now known as traditional media - but does traditional mean dated and unfashionable?
Of course, media advertising is not about fashion, but about what works for the advertiser - so how do you come up with the best advertisements for your particular requirements?
Well, once you have found the right magazines, you will need to come up with advertising designs that not only the match the mood of the magazine readers, but will also deliver the right message. Of course, one of the advantages of print media is that you have an advertising media that lends itself to creativity. Unlike Outdoor Advertising and Internet Advertising, you should have a longer viewing time from readers, so it is vitally important to give them something to think about and understand.
If you take magazine ads for BMW or other luxury cars, you will see a car, a nice surrounding or pleasant environment and a meaningful advertising headline - this will mean something to the reader (if they are turned on by it) and it should match the whole concept of owning and driving that car.
Most of the time an advertising agency will work long and hard to develop consumer targeted creative ads like these and this is what they paid to do. However, if it's a simple advert or classified ad you are looking for, you can probably work the design and structure out for yourself.
The history of print media suggests that many types of adverts work well in certain publications, but you must take a long and hard look at the type of advertising that is working. One way to check this is to contact a non-competitive advertiser and ask them if it is working for them. Another way is to make a note of relevant ads and then check the next issue to see how many are advertising again.
Finally, why not ask the publisher for testimonials from advertisers, to get an idea of what works for different advertisers.
Take a look at our media database and view a range of business and consumer related magazines.
See our full list of Advertising guide pages