The options available to you
The term online advertising encompasses so many formats these days. A number of years ago the options were limited to internet banner advertising and other basic web advertising formats.
Now, the whole Internet Advertising system has developed considerably and can offer companies so much more choice. For example, even the traditional format of banner advertising has moved on in terms of design, placement options and structure. We can see sophisticated animations, large skyscrapers, standard image ads and banner formats that can expand - the choices for banners alone are endless!
There is no doubt that the new media advertising arena has brought with it some exciting new players, with great looking design formats - but how do we feel about them?
It seems now that the response rates from 'over complicated' online media advertising is dwindling and the fact is that we want to go back to simple, less 'in ya face' designs.
The whole issue of internet marketing online is to establish the best promotional opportunities at the best value for money - something you certainly need to look at when you start to plan your campaign.
Of course, online advertising also includes services like advertising in newsletters and announcements from relevant online publishers. These can certainly bring in fast response for your products and can be excellent value for money. Just do a search for your business area followed by the word 'newsletter' to find relevant results.
A big player in internet advertising is ppc advertising, or pay per click advertising. Some of the largest providers like google offer a very targeted format where you only pay when someone clicks on your advert. You can set up an account and then decide on a cost per click value that meets your requirements and overall budget. If you enter a high enough price and you meet a certain quality rating/score, your ad will display on relevant sites and search results to match keywords you entered in the campaign settings. The better your ads are matched to the destination page and keywords within in may lower the cost per click and get you better value for money. Of course, you may have to do a fair bit of fine tuning to achieve this. A ppc management service will gladly take over the set up, testing and maintenance for you if you don't want to do it yourself.
Finally, if the whole media planning thing is just too much for you there are countless media buying agencies in your area that will be willing to offer their services to handle all kinds of online media campaigns. We have a number of UK and Ireland based agencies in our agency database and these offer a variety of Media Buying Services to help you.
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