Selling materials that are used at the selling location (restaurants, retail stores, banks, supermarkets, etc.).
Makes an abbreviated statement about the product or servioce. Types of point-of-purchase materials include table tents, counter cards and display racks.
PageRank aka PR is one of the methods Google uses to determine the relevance or importance of a Web page.
PageRank is a vote, by all the other Web pages on the Internet, about how important a Web page is. A link to a Web page counts as a vote of support. If there are no incoming links to a Web page then there is no support.
Portable Document Format. An electronic document that must be read with the Adobe Acrobat computer program.Positioning
In search engine or directory, the process of ordering URLs so that the most relevant sites appear at the top of search results for a particular query.Pixels
(Web): When a picture is scanned it is broken down into a grid of small squares called pixels.
Each pixel is given a value by the scanning software which represents a level of gray or color to correspond to the original image.
Also known as afternoon drive, this is the late afternoon broadcast time period for Radio, most often represented by Monday though Friday from 3-7PM as defined and reported by Arbitron.
An individual station's daypart(s) will not necessarily conform to this standard definition(s). Advertising contracts should include the specific hours that define the time period for each station?s daypart.
An advertising pricing model in which advertisers pay for each "sales lead" generated.Pay-Per-Impression
(Web): An advertising pricing model in which advertisers pay based on how many users were served their ads.Pay-Per-Click
(Web): In pay-per-click advertising, the advertiser pays a certain amount for each click-through to the advertiser's website.Page Impression
(Web): A measurement of responses from a web server to a page request from the user's browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to the opportunity to see the page by the user.